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Do your print ads or web pages seem so flat that no one ever bothers looking at it? How would you like to make them more unique and attractive?
The key to a striking visual ad is the color. It gives life to any image. Take for example the cartoons that we watch on television and how they attract kids. We may also wonder why fast food and restaurants use the same color for their business or why banana catsup is colored red and not yellow.
Every color has its own characteristics. They represent different mood, ppersonality or impression. In other words, colors influence people.
Design Agency ManchesterThe old website that was created by a
Design Agency Manchester has served you proud for the past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is right to enhance the current site to reflect your business growth. As the business has developed you are receiving more telephone calls from potential customers asking you to provide them with further details about the services and goods that you supply. This is one area where the website could work on your behalf as a few additional pages could be added with that contained useful information. Therefore you have been in touch with the
Design Agency Manchester that helped to create your original site. They did a fabulous job first time around and people always give you positive comments about your site. With this in mind you have asked the
Design Agency Manchester to provide you with a larger package. They`ll be designing a new 6-10 page website that will provide your customers of old and new with far greater detail about your firm and the products and services that it provides.
In deciding what color to use, you must first know the nature of your business. You cannot use just one color, or else your ad will look so plain and boring. However, using different colors can mess up your image or it may create a different impression to the viewers. Balance is important.
There are three basic color models used in graphics design, CMYK, RGB and Pantone.
In making printed images, it is best to use the CMYK color model. CMYK stands for cyan, magenta, yellow and black. It is referred to as the four-color process. This color model is commonly used in the printing process to produce full-color photographs and images. The advantage of using this model is that it reduces the cost of printing. When CMYK are combined, they produce the greatest number of printable colors. It is not advisable for use in single-color printing, though. Also, this model does not produce spot inks, such as metallic silver or gold.
Use the RGB (red, green and blue) color model in creating your web page images. All display devices, such as computer monitor or television, use this type of color mode. There are no cost limitations in the use of color for unprinted ad such as the web page. So you can use as much color as you want without fear of spending a lot of money on colors. In addition, current computer programs now offer a wide variety of colors.
Pantone colors are best suited for logos and corporate identity because it creates exact color match. This color model specifies consistency. If you want your printed company brochure to look exactly the same as how it appears on the computer, use pantone colors. The only drawback is that you will have to look for the right printer and paper. Glossy or coated paper tends to slightly alter the color. The difference between printed images on a glossy paper and a plain paper is very visible.
There?s a rule in color psychology that we must apply in designing print ads or web page. Use colors that will best describe the nature of your business. More importantly, your ad image must speak exactly what you want to tell the viewers.
